Social Media Intern

Posted on April 20th, 2011

Job Description
Full service in-house advertising agency located in Denver is seeking a Social Media Intern.
We are looking for a Social Media Intern to develop content, help create and execute our social media strategy across various social media platforms. Our company has 22 community locations; this position will promote each individual community, as well as Spectrum Retirement, through social media platforms such as Facebook, LinkedIn, Twitter and YouTube. The ideal candidate will have a deep understanding of social media technologies, exceptional writing abilities, promote engagement within the Spectrum Retirement social media communities, and take our social media initiatives to the next level. We are looking for an intern for about 20 hours a week.

Position Duties
• Assist in managing Spectrum Retirement’s brand reputation and product across social
• Grow our presence on the web through social media
• Design and implement social media marketing campaigns and contests
• Monitor and respond to Spectrum-related conversations and collaborate internally across departments to ensure that critical issues are handled in a timely and professional manner
• Research and analyze social media communities, industry trends and Spectrum Retirement data to drive critical business objectives
• Monitor trends in social media and marketing, appropriately applying this knowledge to Spectrum Retirement’s social media marketing strategy Discover new ways to interact with adult children through social media

Requirements:
• Currently enrolled in an undergraduate program like Journalism, Public Relations, Marketing or something similar
• Must be currently active on social media, and have a true understanding of how to use it in a business setting
• Must have a strong background in communication, both written and verbally
• Must be eligible to receive college credit for this position
• Must be a go-getter as they will be developing the Spectrum Retirement social media plan

About our company:
Spectrum Retirement Communities is based in Denver, Colorado and currently operates 22 retirement communities in nine different states. We offer independent living, assisted living, and memory care in our communities. For more information please visit www.spectrumretirement.com. To apply, please send cover letters and resumes to Kim Goodwin at kgoodwin@spectrumretirement.com.