Chapter Communications Intern

Posted on August 6th, 2015

CHAPTER COMMUNICATIONS INTERN – FALL TRIMESTER
PURPOSE:
This position performs a diverse range of communications and marketing functions to support internal and external Red Cross efforts. The fall internship focuses on a variety of communications efforts promoting public awareness of and engagement in the Red Cross mission, as well as supporting communications during the fall disaster season. Duties include writing, photography, media relations and analysis, research, video editing, social media, event marketing, and some volunteer management.
KEY RESPONSIBILITIES:
• Participate in monthly Communications Team planning meeting and meet weekly with supervisor to assist with delivery of chapter communications needs
• Use Red Cross online tools to build localized marketing and communications materials to support specific chapter campaigns and events
• Collaborate with regional communications leadership and chapter project leads to plan communications and marketing strategies for events such as the Home Fire Preparedness Campaign, Veterans Day, Colorado Gives Day, Holiday safety, end-of-year giving campaign, and annual solicitation of Heroes nominations.
• Write news releases, social media content, newsletter blurbs, blog/web site articles and flyer content related to current public information campaigns
• Localize national campaign materials to suit your local chapter community
• Draft and send regular news releases promoting local Red Cross Health & Safety courses.
• Attend Red Cross events and take photos and/or video
• Edit, caption and upload photos to social media and web site
• Shoot, edit and upload short videos telling the Red Cross story and/or sharing preparedness tips and education.
• Help to recruit, manage and train additional communications volunteers
• Provide general communications task support as needed

RELATIONSHIPS/REPORTS TO:

This intern is vetted, trained, supported and given assignments and feedback by Regional Communications staff and is directly supervised by the local Chapter Executive Director. The Chapter Executive Director will meet with the intern at least once per week to provide localized assignment opportunities, information, background and connection to resources such as local subject matter experts and project leads.

QUALIFICATIONS:
• Experience in Journalism, Communications, PR or marketing preferred
• Able to work independently and with a strong team
• Excellent writing, communications and organizational skills
• Leadership skills
• Strong knowledge of PowerPoint and social media platforms; proficient in Photoshop, Excel; some video editing experience preferred
• Flexibility and ability to multi-task and adjust to changing priorities
• Enthusiasm and eagerness to represent the Red Cross
• Available during business hours for at least 8 hours per week.

TRAINING:
• New Volunteer Orientation
• Intro to Public Affairs
• Recommended: Disaster Services Overview, PA: Media Relations Training, PA: Writing Training, Digital Engagement Training

APPOINTED BY:
Regional Communications Director or Specialist, or Chapter Public Affairs Lead

SUPERVISED BY:
Chapter Executive Director

LENGTH OF APPOINTMENT:
Minimum 3 months (4 months preferred). Ideal time-frame is Sept. 15-Dec.15 .
TIME COMMITMENT:
8-12 hours per week. Minimum 2 days per week adding up to at least 8 hours per week
DEVELOPMENT OPPORTUNITIES:
• Manage other volunteers
• Complete training to become ongoing Red Cross Public Affairs volunteer (Media Relations, Storytelling, Digital Engagement)